College of Business
Marketing
College of Business
Marketing
Learn to Market Effectively in an Interconnected World.
In this program, you’ll learn how to design and deliver differentiated products, services, and ideas which directly respond to the unique needs of an identified customer market. Round out your knowledge and skills with career-relevant courses, including consumer behavior, marketing management, global marketing, and marketing research.
This degree prepares you for career interests across virtually all industry sectors, government agencies, and small business/entrepreneurial interests.
Scholarships Available
Get up to 100% of tuition covered with the New Mexico Opportunity Scholarship.*
- Total classes: 40
- Total credit hours: 120
- Cost per credit hour: $223.58**
Delivery Format
In-person or 100% online
Career Pathways
Most marketing majors enter into careers with business firms, while others pursue opportunities in government and non-profit organizations. Owning and managing independent companies is another possibility.
Here are just a few examples of the many career options available to NMSU marketing graduates:
- Account Executive
- Advertising Manager
- Art Director
- Creative Director
- E-Commerce Marketing Director
- Electronic Marketing Manager
- Market Integration Manager
- Marketing Director or Analyst
- Market Research Executive
- Media Director or Planner
- Media Relations Manager
- Product/Brand Manager
- Special Events Manager
Degree questions, answered
Have questions about the Bachelor of Marketing? Fill out our inquiry form.
Strengthen Your Marketing Degree
A marketing degree appeals to creative, strategic thinkers who enjoy understanding consumer behavior, communicating ideas, analyzing market trends, and developing campaigns that connect products or services with target audiences.
Why Choose Marketing at NMSU?
- Build expertise in branding, advertising, digital marketing, and consumer research.
- Work alongside faculty who bring industry experience and connections into the classroom.
- Graduate career-ready with a portfolio that demonstrates your ability to deliver results in a competitive marketplace.
By combining creativity, strategy, and analytics, you’ll gain the skills to design campaigns that make an impact while tapping into real-world opportunities offered through NMSU’s strong regional and community partnerships.
AACSB Accredited
A designation held by less than 6% of business schools in the world.
Scholarships Available
Get up to 100% of tuition covered with the New Mexico Opportunity Scholarship.*
Take courses like:
- BLAW 316 – Legal Environment for Business
- MKTG 303 – Principles of Marketing
- MGMT 344 – Production and Operations Management
- MKTG 180 – Level 1, PGA’s PGM Education Program (Part 1)
Take courses like:
- MKTG 310 – Marketing Research
- MKTG 311V – Consumer Behavior
- MKTG 313 – Retail Management
Take courses like:
- BCIS 1110 – Introduction to Information Systems
- MGMT 449 – Strategic Management
- MGMT 470 – Project Management in Organizations
- MKTG 312 – Personal Selling
Take courses like:
- BFIN 341 – Financial Analysis and Markets
- MGMT 344 – Production and Operations Management
- MKTG 354 – Sports Marketing
- MGMT 309 – Human Behavior in Organizations
Ready to take the next step?
Request Information
Scholarships and Financial Aid
At NMSU, we strive to offer competitively priced tuition to keep your tuition costs affordable. If you need financial aid, we’re ready to work with you to determine the best ways to finance your education.
Financial assistance includes loans, grants, and scholarship opportunities. To apply, use NMSU’s convenient Scholar Dollar$ one-stop scholarship application, which serves all students in the NMSU system.
NMSU students are also eligible for loans and grants. The first step in applying for financial aid is to complete a Free Application for Federal Student Aid (FAFSA). Learn more about financial aid opportunities at NMSU.
Contact Financial Aid
Phone: 1-888-729-6678
Email: financialaid@nmsu.edu
Accreditation
New Mexico State University is accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U.S. Department of Education. Specialized accreditation from other accrediting agencies is also granted for some programs. NMSU’s accreditation ensures that your education meets high-quality standards and that your credits are transferable.